Smart Toolkit for evaluating information projects, products and services

Formulating the action plan should start from the time you discuss the evaluation findings. Specific
manageable actions (matching existing skills and budget) need to be agreed, responsibilities defined
and a time frame developed for these actions.
Important elements of an action plan should include:

• a clear goal (what do we want to achieve)
• a clear description of activities (what are we going to do)
• clear deadlines (when should the activities be done)
• clear responsibilities (who is responsible for implementing the plan)

When formulating an action plan you should ensure that:

• the stakeholders involved are committed to carrying out the plan
• the plan is realistic and manageable, and not just a wish list
• it includes short-term wins as well as long-term gains, so that stakeholders see improvements
• quickly
• it is implemented without delay, so as to keep up the momentum of the evaluation

Box 2.21
Some key points in formulating the action plan